Facts About PACs Podcast
The Facts About PACs Podcast is the #1 PAC podcast in America. The show is produced especially for the members of the National Association of Business Political Action Committees (NABPAC). Each weekly episode includes a recap of the association's latest activities, actionable intelligence for the employee-funded and business trade association PAC community, and an interview with a featured guest. Show host Micaela Isler is the President and CEO of NAPBAC.
Facts About PACs Podcast
Beyond One-Size-Fits-All Fundraising: Applying Behavioral Science to PAC Communications
In this episode of Facts About PACs, the gang recaps NABPAC's May luncheon featuring Kevin Schulman from DonorVoice. Learn how to move from persuasion to attraction in PAC communications, understand the psychology behind donor motivation, and discover practical strategies to improve your fundraising efforts through personality-based messaging. Plus, find out the surprising statistic about PAC email open rates and why traditional generational targeting might not be as effective as industry peers once thought.
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