Meeting people "where they are" is a term you hear frequently in 2021. But, before you meet people where they are – you have to do your homework. Because how you do it, is the real challenge, especially in the PAC space. In this episode, Micaela Isler and Adam Belmar are joined by one of the great experts on the "how,” Amy Showalter of the Showalter Group. Don't miss the three key questions Amy says PAC managers must be able to say “yes” to in order to succeed.